Some time ago... 6 months ago actually, Formulate reached out to me and asked if I would be interested in being a part of the founding influencer of the brand. I only had to do a little researching and before I knew it, I was hooked. I couldn't wait to get my hands on the shampoo and conditioner! Seeing as I have crazy long and course hair, I am always on the hunt for some good shampoo and conditioner to tame the "beast" haha.
This stuff did just that and more!
Formulate is shampoo & conditioner, perfectly engineered just for you. They create a formula based on your characteristics, goals, lifestyle, and environment. How cool is that? They brought industry-leading chemists & engineers together to create technology that formulates based on your unique characteristics.
It is also:
Preservative free.
Sulfate free.
Paraben free.
Cruelty free.
Literally, a win for everyone!
How it works:
You fill out a survey telling Formulate what you want out of your shampoo, your hair texture, and even the climate you live in. You can pick out smells and customize this shampoo and conditioner so it is literally your dream hair care product.
No more walking down the aisles trying to find the perfect shampoo to fix the frizz or the best conditioner for leaving your hair silky smooth. It's a quick one stop shop for happily ever hair after!
OH and there is even an app where you can adjust your formulation settings and provide feedback to their chemists. That way they can change your formula to match your ever changing lifestyle!
You can learn more about Formulate here. And definitely check out their amazing video about how it works here.
My thoughts:
I LOVE LOVE LOVE the packaging! And the smell is divine. I have been using this for three ish weeks now and while I think I am able to tell for the most part how I feel about it I think this is stuff that gets better with time. I would most compare it to Deva Curl.
The product is so natural and you can tell truly great for your hair but it leaves it greasy and feeling not as clean as other shampoos because of it. This is what you use when you want to get your hair back to the way it should be. Natural. It will take time and you will have to go through at least a month but probably longer or greasy hair until your oils are back on track.
Your hair is clean but since you've been using unatural product like sulfate and everything else for so long you were stripping your hair of it's natural oils for so long that it started over producing it to keep your hair healthy. When you use all natural products like Formulate or Deva Curl, your hair doesn't have to overproduce oil anymore but it takes time to get it back in line.
Because of this, I know some of you might not love it but I think it's a great product to mix in-between washes with your other shampoo's to get your hair healthy without dealing with the process of getting your hair oils on track.
Let me know if you try out Formulate as well! I'd love to know what you think (:
xo,
Kenzie